Technology and development, aesthetic perfection and technical ingeniuty… Here in a nutshell are the values that have been driving IWC since its founding in Schaffhausen in 1868. A passion for precision and performance that devotees of technical Fine Watchmaking will be able to appreciate as of late June in a new IWC area located on the ground floor of the Globus department store at 48 Rue du Rhône, Geneva. In these premises featuring a warm and contemporary design, IWC will present its latest new model in the Da Vinci collection unveiled at the 2017 Salon International de la Haute Horlogerie. With its pure, understated case admirably reflecting the iconic design that asserted itself in 1985 with the launch of the Da Vinci Perpetual Calendar, the collection successfully established classicism as a trend to be followed and experienced. Its smoothly rounded curves express a distinctive Da Vinci style vocabulary entirely geared towards aesthetic restraint. While the Da Vinci Automatic 36 and Da Vinci Automatic Moon Phase 36 were designed exclusively for women, the Da Vinci Automatic exerts a unisex appeal with its elegant 40mm diameter. An ideal daily companion, Da Vinci also hosts two iconic Haute Horlogerie complications with the Perpetual Calendar Chronograph and Tourbillon Retrograde Chronograph models. These innovative complication combinations serve as a reminder of IWC’s ongoing commitment to perpetuating technical creativity and inhouse manufacturing competence.