TAG Heuer, Swiss avant-garde since 1860. This is a philosophy, a spirit that borrows from tradition the better to shape future trends. It is a Manufacture that has been reinventing watchmaking for more than 150 years. At the hands of the TAG Heuer designers, engineers and artisans at the peak of their creativity, avant-garde watchmaking is expressed through dials, cases and movements. Ideally located in the very center of Geneva, the TAG Heuer boutique perfectly reflects this technical and aesthetic virtuosity. This warm, understated and human-scale environment provides the perfect setting for presenting iconic pieces from the brand, including its latest innovation-paced models.
The Monaco V4 Phantom is a perfect illustration in its new case version entirely made of CMC – Carbon Matrix Composite. Devotees of sleek chronographs are bound to stop and stare at the Carrera Calibre Heuer 01. Their attention will also be caught by the latest interpretations of the Carrera 39mm, inspired by the very first sketch of the Carrera in 1963: the COSC-certified Calibre 6 or the Calibre 17 automatic chronograph. For devotees of motorsports, the Formula 1 McLaren Limited Edition combines sporting spirit, technical precision and sturdiness to mark the 30th anniversary of the TAG Heuer-McLaren partnership. Meanwhile, as a nod to those who like to keep one step ahead of trends, the Carrera Cara Delevingne issued in honor of the brand’s head-turning new watch ambassador is the must-have new accessory with a resolutely disruptive design.